Strategic Acquisition Of Betchoice By UniBet To Enter Australian Market

One of the leading online betting companies of Australia, Betchoice Corporation Pty Ltd, recently got acquired by Unibet Group. This is a very strategic move from Unibet because they will directly enter the big Australian online gaming market which is one of the fastest growing markets.

The agreement made by both corporations is still waiting for approval by the Australia’s Northern Territory Racing Commission. The agreement grants the following to Unibet:

– Unibet will get direct access to the Australian online gaming market.
– Unibet will have the higher edge when it comes to horse racing.
– Unibet will inherit a stable platform which can greatly increase their market share percentage.
– Unibet will be well positioned to get a good foresight of the online betting output.

Unibet’s CEO Few Words On The Acquisition

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The CEO of Unibet, Henrik Tjärnström, shared the following words with reporters:

“This strategic acquisition gives Unibet immediate access to the regulated Australian market, which is currently open to sports betting and horse racing, said Unibet CEO Henrik Tjärnström. “We intend to rebrand the business quickly to Unibet. Betchoice already has a strong offering and market position in horse racing and through Kambi, Unibet has the opportunity to enhance the quality and performance of Betchoice’s sports betting offering and so to deliver revenue growth and margin improvements.

In addition to benefit from the already existing Australian product offering, the acquisition of Betchoice will provide Unibet with a platform to facilitate other gambling services and opportunities should market conditions continue to improve.”

Co-Founder Of Betchoice, Mark Morrissey’s Words

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The completion of this acquisition is going to make Betchoice receive $20 million AUD from Unibet. A nice chunk of that money will go to the co-founder of Betchoice, Mark Morissey, who stated:

“We are delighted to become part of the wider Unibet group. There is a substantial market opportunity in Australia and with Unibet’s expertise in marketing and risk management, together with its market-leading sports betting offering, I am confident that we can increase substantially our market share and establish Unibet as one of the leading brands in Australia.”